Media Coverage Highlights from Pharmac South 2023

The document is a Media Coverage Report for Pharmac South 2023, an event organized by the Indian Drug Manufacturers’ Association (IDMA). The report provides a detailed overview of the media coverage received by the event, including print, online, and TV coverage. Below is a structured summary of the document:


1. Print Coverage

The report lists 13 print publications that covered the event, along with details such as the publication name, date, total card value, PR value, and space occupied (in square centimeters). The total PR value for print coverage is ₹87,84,810.

S.NoPublicationDateTotal Card ValuePR ValueSq. Cm
1The Times of India15.7.2023300₹8,14,80040,74,000
2The New Indian Express15.7.202360₹79,2003,96,000
3Dinamalar15.7.2023400₹3,20,00016,00,000
4Dinamalar15.7.2023180₹1,44,0007,20,000
5Dinamani15.7.2023180₹91,8004,59,000
6Malai Malar15.7.202350₹13,25066,250
7Trinity Mirror15.7.2023300₹91,5004,57,500
8Rajasthan Pathrika15.7.2023128₹32,0001,60,000
9Sakshi15.7.2023195₹29,2501,46,250
10Vaartha15.7.2023375₹56,2502,81,250
11Andhra Jyothi15.7.202380₹12,00060,000
12Daily Thanthi14.7.202324₹60,6723,03,360
13Dinamani14.7.202324₹12,24061,200

2. Online Coverage

The report lists 22 online publications that covered the event, including links to the articles and videos. Some of the notable publications include The Times of IndiaDinamalarPharma Biz India, and Express News Asia.

S.NoPublicationLink
14The Times of IndiaLink
15DinamalarLink
16Pharma Biz IndiaLink
17Pharma Biz IndiaLink
18Pharma Biz IndiaLink
19Live on HeavenLink
20NxtpixLink
21Express News AsiaLink
22Express News AsiaLink
23Saturn TimesLink
24Saturn TimesLink
25Talk4CityLink
26Talk4CityLink
27DT NewsLink
28DT NewsLink
29News 360DLink
30News 360DLink
31NT MediaLink
32Non-Stop NewsLink
33Pocket News24Link
34nba24x7Link
35nba24x7Link

3. TV Coverage

The report mentions TV coverage but does not provide detailed information about the channels or programs that covered the event.


4. Key Highlights from Print Coverage

  • The Times of India: Reported that India’s pharmaceutical exports grew by 5% in April-May 2023, despite challenges such as product recalls and controversies related to cough syrups.

  • The New Indian Express: Covered the inauguration of Pharmac South 2023, highlighting the participation of 5,000 business delegates.

  • Dinamalar: Provided coverage of the event, emphasizing its significance as a major pharmaceutical expo in South India.

  • Trinity Mirror: Highlighted the participation of industry leaders and the presence of regulatory officers at the event.


5. Key Highlights from Online Coverage

  • Pharma Biz India: Provided detailed coverage of the event, including the participation of key stakeholders, seminars, and motivational sessions.

  • Express News Asia: Highlighted the event as South India’s biggest pharmaceutical expo, with participation from national leaders and regulatory officers.

  • Saturn Times: Covered the event, emphasizing its importance for the pharmaceutical industry in South India.


6. Conclusion

The Pharmac South 2023 event received extensive media coverage across print, online, and TV platforms. The event was well-covered by major publications, highlighting its significance as a key pharmaceutical expo in South India. The total PR value for print coverage alone was ₹87,84,810, indicating the event’s substantial media impact.


This structured summary provides a clear overview of the media coverage report for Pharmac South 2023.

Images of media coverage

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