The document is a Media Coverage Report for Pharmac South 2023, an event organized by the Indian Drug Manufacturers’ Association (IDMA). The report provides a detailed overview of the media coverage received by the event, including print, online, and TV coverage. Below is a structured summary of the document:
1. Print Coverage
The report lists 13 print publications that covered the event, along with details such as the publication name, date, total card value, PR value, and space occupied (in square centimeters). The total PR value for print coverage is ₹87,84,810.
S.No | Publication | Date | Total Card Value | PR Value | Sq. Cm |
---|---|---|---|---|---|
1 | The Times of India | 15.7.2023 | 300 | ₹8,14,800 | 40,74,000 |
2 | The New Indian Express | 15.7.2023 | 60 | ₹79,200 | 3,96,000 |
3 | Dinamalar | 15.7.2023 | 400 | ₹3,20,000 | 16,00,000 |
4 | Dinamalar | 15.7.2023 | 180 | ₹1,44,000 | 7,20,000 |
5 | Dinamani | 15.7.2023 | 180 | ₹91,800 | 4,59,000 |
6 | Malai Malar | 15.7.2023 | 50 | ₹13,250 | 66,250 |
7 | Trinity Mirror | 15.7.2023 | 300 | ₹91,500 | 4,57,500 |
8 | Rajasthan Pathrika | 15.7.2023 | 128 | ₹32,000 | 1,60,000 |
9 | Sakshi | 15.7.2023 | 195 | ₹29,250 | 1,46,250 |
10 | Vaartha | 15.7.2023 | 375 | ₹56,250 | 2,81,250 |
11 | Andhra Jyothi | 15.7.2023 | 80 | ₹12,000 | 60,000 |
12 | Daily Thanthi | 14.7.2023 | 24 | ₹60,672 | 3,03,360 |
13 | Dinamani | 14.7.2023 | 24 | ₹12,240 | 61,200 |
2. Online Coverage
The report lists 22 online publications that covered the event, including links to the articles and videos. Some of the notable publications include The Times of India, Dinamalar, Pharma Biz India, and Express News Asia.
S.No | Publication | Link |
---|---|---|
14 | The Times of India | Link |
15 | Dinamalar | Link |
16 | Pharma Biz India | Link |
17 | Pharma Biz India | Link |
18 | Pharma Biz India | Link |
19 | Live on Heaven | Link |
20 | Nxtpix | Link |
21 | Express News Asia | Link |
22 | Express News Asia | Link |
23 | Saturn Times | Link |
24 | Saturn Times | Link |
25 | Talk4City | Link |
26 | Talk4City | Link |
27 | DT News | Link |
28 | DT News | Link |
29 | News 360D | Link |
30 | News 360D | Link |
31 | NT Media | Link |
32 | Non-Stop News | Link |
33 | Pocket News24 | Link |
34 | nba24x7 | Link |
35 | nba24x7 | Link |
3. TV Coverage
The report mentions TV coverage but does not provide detailed information about the channels or programs that covered the event.
4. Key Highlights from Print Coverage
The Times of India: Reported that India’s pharmaceutical exports grew by 5% in April-May 2023, despite challenges such as product recalls and controversies related to cough syrups.
The New Indian Express: Covered the inauguration of Pharmac South 2023, highlighting the participation of 5,000 business delegates.
Dinamalar: Provided coverage of the event, emphasizing its significance as a major pharmaceutical expo in South India.
Trinity Mirror: Highlighted the participation of industry leaders and the presence of regulatory officers at the event.
5. Key Highlights from Online Coverage
Pharma Biz India: Provided detailed coverage of the event, including the participation of key stakeholders, seminars, and motivational sessions.
Express News Asia: Highlighted the event as South India’s biggest pharmaceutical expo, with participation from national leaders and regulatory officers.
Saturn Times: Covered the event, emphasizing its importance for the pharmaceutical industry in South India.
6. Conclusion
The Pharmac South 2023 event received extensive media coverage across print, online, and TV platforms. The event was well-covered by major publications, highlighting its significance as a key pharmaceutical expo in South India. The total PR value for print coverage alone was ₹87,84,810, indicating the event’s substantial media impact.
This structured summary provides a clear overview of the media coverage report for Pharmac South 2023.
Images of media coverage


































