Pharmac South to help south Indian cos to capture new markets & customers for contract manufacturing & marketing

This year’s Pharmac South exhibition will display a wide range of pharmaceutical products and machineries from all over the country and it is expected that the show will help the small scale pharma entrepreneurs in the southern states to capture new markets and customers for their products, nationally and internationally, says Varsha Surve, coordinator of trade fair at Orbit Exhibitions Pvt Ltd, Mumbai.

The two-day exhibition-cum-seminars is organized jointly by Orbit Exhibitions and Tamil Nadu drug manufacturers association (TN IDMA) and the event is set to take place at the excellent facilities of the Chennai Trade Centre from July 8 to 9.

Detailing about the event, Varsha said, since the inception of Pharmac South in 2014, the exhibition has proven to be the largest show of innovative pharmaceutical products and company profiles for good-quality enquiries and is attracting more than 3,000 buyers of contract manufacturing services from India and outside. The buyer groups comprise manufacturing companies and marketing companies. This year’s event is expected to benefit more than 10,000 SME units of allopathic and ISM medicines operating in Telangana, Andhra Pradesh, Tamil Nadu, Pondicherry, Karnataka and Kerala.

“Compared to previous years, the enthusiasm of the exhibitors has increased a lot this year to display their products after the challenges of the Covid pandemic. So far 85 stalls have been sold out. The area of the show covers 2,500 sq mtr including a conference hall. We are bringing manufacturers from across the country to boost the businesses of contract manufacturers, pharma marketers and SME entrepreneurs in the south. The event will be an opportunity for the local manufacturers and the big players of north India to meet together on a common platform and build relationships for contract manufacturing services and to buy innovative products,” she told Pharmabiz.

Talking about the participation, Varsha said this year the show is expected to witness over 150 exhibitors and 5,000 visitors. The expo is supported by, apart from TN IDMA, SME pharma association (TN PMA), Pondicherry Drug Manufacturers Association (PDMA), PMAs of Karnataka and Kerala state.

Adding inputs, the chairman of the TN IDMA, J Jayaseelan said this time the duration of the seminars has been truncated and also curtailed panel discussions in order to help the entrepreneurs learn more about the products at the show and discuss with the exhibitors in the stalls. However, some valuable talks have been arranged to clear the doubts of the visitors. Pharmexcil is organizing one talk on export opportunities to help the SMEs.

“We don’t want to make the entrepreneurs sit in the seminar hall for the whole day, instead we want them to visit the stalls and learn about products and machineries,” said Jayaseelan by adding that separate marketing seminars will be held on both the days to motivate the pharma marketers.