The 9th edition of Pharmac South 2024, organized by the Indian Drug Manufacturers’ Association (IDMA), was a resounding success, drawing significant attention from both national and international media. The event, held in Chennai, showcased the latest advancements in the pharmaceutical industry and highlighted India’s growing influence in the global healthcare market. Here’s a recap of the extensive media coverage that Pharmac South 2024 received:
1. Print Coverage
The report lists 8 print publications that covered the event, along with details such as the publication name, date, total space occupied (in square centimeters), card rate, value, and PR value. The total PR value for print coverage is ₹38,71,960.
S.No | Publication | Date | Total Sq. Cm | Card Rate | Value | PR Value |
---|---|---|---|---|---|---|
1 | The Times of India | 25.05.2024 | 112 | 2716 | 304192 | 1520960 |
2 | The New Indian Express | 28.05.2024 | 90 | 450 | 40500 | 202500 |
3 | Dinamalar | 25.05.2024 | 300 | 750 | 225000 | 1125000 |
4 | Dinamani | 25.05.2024 | 120 | 510 | 61200 | 306000 |
5 | Malai Malar | 25.05.2024 | 75 | 350 | 26250 | 131250 |
6 | Rajasthan Patrika | 26.05.2024 | 95 | 350 | 33250 | 166250 |
7 | Andhra Jyothi | 25.05.2024 | 45 | 200 | 9000 | 45000 |
8 | Trinity Mirror | 27.05.2024 | 375 | 200 | 75000 | 375000 |
Total | 1112 | 774392 | 3871960 |
2. Live TV Coverage
The report lists 14 TV channels that provided live coverage of the event. Some of the notable channels include M Nadu TV, News Tamil 24×7, Sathyam News, Raj TV, and Jaya TV.
S.No | TV Channel |
---|---|
1 | M Nadu TV |
2 | News Tamil 24×7 |
3 | Sathyam News |
4 | Raj TV |
5 | Jaya TV |
6 | Puthiya Thalaimurai TV |
7 | Polimer News |
8 | Velicham TV |
9 | News 18 Tamil Nadu |
10 | DD Podhigai |
11 | Moon TV |
12 | Kalainjar TV |
13 | Malai Murasu TV |
14 | Janam News |
3. Online Coverage
The report lists 10 online publications that covered the event, including links to the articles and videos. Some of the notable publications include The Times of India, DT Next, Pharma Biz, and Dinamalar.
S.No | Publication | Link |
---|---|---|
1 | The Times of India | Link |
2 | DT Next | Link |
3 | Pharma Biz | Link |
4 | Dinamalar | Link |
5 | Dinamani | Link |
6 | M Nadu TV | Link |
7 | NT Media | Link |
8 | Express News Asia | Link |
9 | Live on Heaven | Link |
10 | Pocket News 24×7 | Link |
4. Key Highlights from Print Coverage
The Times of India: Reported that the Indian pharmaceutical industry is targeting the Latin American market for exports, with the region currently accounting for only 7% of India’s total pharmaceutical exports.
The New Indian Express: Covered the inauguration of Pharmac South 2024, highlighting the participation of key government officials and industry leaders.
Dinamalar: Provided coverage of the event, emphasizing its significance as a major pharmaceutical expo in South India.
Trinity Mirror: Highlighted the participation of industry leaders and the presence of regulatory officers at the event, with the pharmaceutical industry expected to reach $130 billion by 2030.
5. Key Highlights from Online Coverage
The Times of India: Reported that the Indian pharmaceutical industry is looking to expand its exports to Latin America, with current exports to the region standing at $2 billion.
DT Next: Highlighted that the Indian pharmaceutical industry is expected to reach $130 billion by 2030, with India being a major exporter to over 200 countries.
Pharma Biz: Provided detailed coverage of the event, including the participation of key stakeholders and the inauguration by the principal secretary of health, Tamil Nadu.
Dinamalar: Covered the event, emphasizing the growth of India’s pharmaceutical exports and the potential for further expansion.
6. Conclusion
The Pharmac South 2024 event received extensive media coverage across print, live TV, and online platforms. The event was well-covered by major publications, highlighting its significance as a key pharmaceutical expo in South India. The total PR value for print coverage alone was ₹38,71,960, indicating the event’s substantial media impact.
Key Takeaways from Pharmac South 2024
The event underscored India’s position as a global leader in the pharmaceutical industry, with a focus on innovation, collaboration, and export growth. Key highlights included:
Discussions on expanding India’s pharmaceutical exports to Latin America.
Projections of the industry reaching $130 billion by 2030.
Insights from industry leaders like S V Veeramani and J Jayaseelan on the future of pharma in India.
Conclusion
The extensive media coverage of Pharmac South 2024 is a testament to the event’s importance and impact on the pharmaceutical industry. As India continues to grow as a global healthcare hub, events like Pharmac South play a crucial role in fostering innovation, collaboration, and market expansion.
Stay tuned for more updates on Pharmac South 2025, where we aim to build on this success and take the pharmaceutical industry to even greater heights!
Images of media coverage





















