Media Coverage Highlights from Pharmac South 2024

The 9th edition of Pharmac South 2024, organized by the Indian Drug Manufacturers’ Association (IDMA), was a resounding success, drawing significant attention from both national and international media. The event, held in Chennai, showcased the latest advancements in the pharmaceutical industry and highlighted India’s growing influence in the global healthcare market. Here’s a recap of the extensive media coverage that Pharmac South 2024 received:


 

1. Print Coverage

The report lists 8 print publications that covered the event, along with details such as the publication name, date, total space occupied (in square centimeters), card rate, value, and PR value. The total PR value for print coverage is ₹38,71,960.

S.NoPublicationDateTotal Sq. CmCard RateValuePR Value
1The Times of India25.05.202411227163041921520960
2The New Indian Express28.05.20249045040500202500
3Dinamalar25.05.20243007502250001125000
4Dinamani25.05.202412051061200306000
5Malai Malar25.05.20247535026250131250
6Rajasthan Patrika26.05.20249535033250166250
7Andhra Jyothi25.05.202445200900045000
8Trinity Mirror27.05.202437520075000375000
Total  1112 7743923871960

2. Live TV Coverage

The report lists 14 TV channels that provided live coverage of the event. Some of the notable channels include M Nadu TVNews Tamil 24×7Sathyam NewsRaj TV, and Jaya TV.

S.NoTV Channel
1M Nadu TV
2News Tamil 24×7
3Sathyam News
4Raj TV
5Jaya TV
6Puthiya Thalaimurai TV
7Polimer News
8Velicham TV
9News 18 Tamil Nadu
10DD Podhigai
11Moon TV
12Kalainjar TV
13Malai Murasu TV
14Janam News

3. Online Coverage

The report lists 10 online publications that covered the event, including links to the articles and videos. Some of the notable publications include The Times of IndiaDT NextPharma Biz, and Dinamalar.

S.NoPublicationLink
1The Times of IndiaLink
2DT NextLink
3Pharma BizLink
4DinamalarLink
5DinamaniLink
6M Nadu TVLink
7NT MediaLink
8Express News AsiaLink
9Live on HeavenLink
10Pocket News 24×7Link

4. Key Highlights from Print Coverage

  • The Times of India: Reported that the Indian pharmaceutical industry is targeting the Latin American market for exports, with the region currently accounting for only 7% of India’s total pharmaceutical exports.

  • The New Indian Express: Covered the inauguration of Pharmac South 2024, highlighting the participation of key government officials and industry leaders.

  • Dinamalar: Provided coverage of the event, emphasizing its significance as a major pharmaceutical expo in South India.

  • Trinity Mirror: Highlighted the participation of industry leaders and the presence of regulatory officers at the event, with the pharmaceutical industry expected to reach $130 billion by 2030.


5. Key Highlights from Online Coverage

  • The Times of India: Reported that the Indian pharmaceutical industry is looking to expand its exports to Latin America, with current exports to the region standing at $2 billion.

  • DT Next: Highlighted that the Indian pharmaceutical industry is expected to reach $130 billion by 2030, with India being a major exporter to over 200 countries.

  • Pharma Biz: Provided detailed coverage of the event, including the participation of key stakeholders and the inauguration by the principal secretary of health, Tamil Nadu.

  • Dinamalar: Covered the event, emphasizing the growth of India’s pharmaceutical exports and the potential for further expansion.


6. Conclusion

The Pharmac South 2024 event received extensive media coverage across print, live TV, and online platforms. The event was well-covered by major publications, highlighting its significance as a key pharmaceutical expo in South India. The total PR value for print coverage alone was ₹38,71,960, indicating the event’s substantial media impact.


Key Takeaways from Pharmac South 2024

The event underscored India’s position as a global leader in the pharmaceutical industry, with a focus on innovation, collaboration, and export growth. Key highlights included:

  • Discussions on expanding India’s pharmaceutical exports to Latin America.

  • Projections of the industry reaching $130 billion by 2030.

  • Insights from industry leaders like S V Veeramani and J Jayaseelan on the future of pharma in India.


Conclusion

The extensive media coverage of Pharmac South 2024 is a testament to the event’s importance and impact on the pharmaceutical industry. As India continues to grow as a global healthcare hub, events like Pharmac South play a crucial role in fostering innovation, collaboration, and market expansion.

Stay tuned for more updates on Pharmac South 2025, where we aim to build on this success and take the pharmaceutical industry to even greater heights!

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