Category: Blog Post

Since the emergence of Covid-19 and resulting self-quarantine, thousands of museums, cultural institutions, festivals, and global happenings have temporarily shuttered operations, leaving behind empty streets and a restless public. In a sector that thrives on in-person connection, the loss of an audience is disastrous, yet resilient performers, institutions, galleries, even entire art fairs, are moving to the digital arena, using streaming services and virtual reality, manifesting live concerts on apps, and launching online-only spaces.

An online exhibition is an event that can be viewed on computers and mobile phones using the internet anywhere, any place, and any time. It is one of the best ways of disseminating digital information in any area including exhibiting culture and heritage, archives, library information, marketing, trade shows, conference exhibits, and educating visitors 365 days a year. Online exhibitions provide a practical and cost-effective solution and overcome the limitations of physical exhibitions and also provide very good interactivity to users. Nowadays, archivists and museums professional are exploiting the advantages of online exhibitions for education and instructional purposes. The virtual exhibition is the collection of digital replicas of real events or objects developed with the help of multimedia and virtual reality tools which produce a simulated environment on a computer and delivered through web so that users will get the same satisfaction as they are seeing or using the physical objects in real life.

The difference between online and virtual exhibitions is marginal. All virtual exhibitions are online exhibitions but not vice versa. Normally all virtual exhibitions will provide a simulated real environment which is a bit more difficult, expensive, and time-consuming to develop than a simple online exhibition. Technologies and online exhibitions go hand in hand. In fact, the technologies made these online exhibitions possible in the first place.

The move to digital exhibition formats has been a long time coming. The online display has taken on many forms, with new ways of connecting and sharing seemingly blossoming overnight. There was always a sense of the next challenge: the transition from online presentations to physical exhibitions. This time, of course, it is different. In the light of a global pandemic, artists, curators, and institutions are turning to the internet to explore new ways of exhibiting online both for the short term as well as the long.

As many trends in the art world go, one size doesn’t necessarily fit all, but a common theme of engagement runs through these formats: relating to and meeting audiences where they are. In thinking of how one, as a photographer, can not only relate to these shifts but also apply them to one’s own work, it is worth looking at their various forms, benefits, and challenges.

As the pharma industry is increasingly developed in India for high quality, low-cost pharma solutions, Pharmaceutical Exhibitions are the ideal event for companies wanting to pick up on the latest trends and innovations the market has to offer.

At a pharmaceutical exhibition, you will meet the movers and shakers from India’s pharma machinery, technology, and ingredients industries, giving you a competitive advantage that will help grow your business. In India, pharmaceutical exhibitions can be your one-stop shop to source cost-effective pharma solutions under one roof.

More than an exhibition, the event also facilitates finding the right partners with its online matchmaking tool, and encourages knowledge gathering and sharing with its conference.

This year, more than ever, we have so much to look forward to!.  Whether you’re attending in-person in India or online, they have something for everyone. By choosing to join us in-person & online you will get the best event experience. You can sit back and be inspired by the amazing online conference sessions and networking possibilities, or actually meet with your peers face-to-face! It’s time for inspiration.

This is your chance to forge new business relationships and nurture your existing ones – all to attend face to face in India! And that’s not all, identify prospects and source solutions, all saving you time to walk the show floor more effectively!

World’s leading events’, India has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.

While the digital world is great for advertising, getting your message out there, and generally being seen, nothing quite seals the deal on a sale more than talking to a person or seeing a live demonstration. While exhibitions are a major investment in time and money, they do offer great benefits that you simply can’t get online.

Running a stand at an exhibition is hard work, a lot of planning and preparation has to take place in the run-up to the event to ensure you get the greatest value out of the opportunity.

Before you go, you need to know exactly why you want to exhibit it and what you want to achieve from it. Set a couple of specific and measurable targets to work towards, such as the number of potential contacts, leads, or new partners, and make a plan of how you will? ll, achieve them.?

Exhibiting in the only medium that allows you to interact with potential customers using all five senses and people are more likely to remember you if you do! If you can, use this to your advantage. People love interacting with things by touching, tasting or smelling (which is why exhibitions work so well!), so if you can, make your products or services come to life in an unforgettable way!

The key to success is careful planning. To drive traffic to your exhibition stand and leave a memorable impression on your visitors, you need to create a detailed plan for all your event activities and identify the role trade shows play in your overall marketing and sales strategy. Unlike digital marketing, trade shows give you the exciting opportunity to interact with your audience face-to-face and build lasting and more powerful business relationships, so go all out and make sure you make the most out of it.

As you know, strategic planning is essential to maximizing your return on investment. Unique design, striking content, engaging activities are all contributing to your exhibiting success. When planning your exhibition stand, instead of following design trends, always aim for individuality. Your trade show marketing plan should already outline what you want to achieve at this event, look at your communication objectives and develop a standing theme that conveys enticing messages and captures people’s attention. Your stand needs to make a memorable impact in a busy exhibition hall.

If you have a dedicated social media following, use it. Advertise that you’ll be attending this event and invite the people who like your page on Facebook. Talk about it on Twitter, Instagram and retweet posts about the event, and communicate with relevant accounts. The more impressions your social media gains, the better.

KNOW WHAT TO EXPECT AND MAKE THE BEST OF YOUR NEXT  PHARMA SHOW!

Clearly, there are many benefits of attending pharmaceutical trade shows, whether you are a manufacturer, salesperson, or any other type of pharmaceutical professional.

But before you set off on one of these thrilling and enriching conferences, here are some trade show best practices to get you off on the right foot:

Know What To Expect- Just for good measure, be sure to check that trade show’s website for specific expectations.

Prepare a Schedule – Many conferences and trade shows will have interactive agenda planners on their websites that you can use to curate the ideal trade show experience for you.

Familiarise Yourself with Booths and Speakers – Trade shows will invariably contain a list of all booths, speakers, and workshops that you should certainly get acquainted with. Make a list of your top choices so you can take full advantage of the learning and networking opportunities available.

Are you inspired by any of these events and want to host your own? Check out Various event portfolios to see how we can help you select the perfect pharmaceutical event. With help, you will be able to engage yourself with an efficient, highly-interactive, and memorable experience that attendees will never forget.

The lovely thing about Exhibition shows is that, if you are there to sell a product, all of the prospecting leg work is done for you. Most of your potential customers and buyers will be there, just waiting to have their attention grabbed. All you have to do is take the advice laid out in the item and see the conversations blossom.

The trade show generates an electric and action-packed atmosphere perfect for sales—try to capitalize on this mood by closing the deal right then and there. Design your trade show booth around your flagship products and services while highlighting their benefits to your target customer. If a deal doesn’t close right away, set up appointments for after the event to continue business discussions. The act of being at a trade show is already a win.

Get access to the world’s fastest-growing pharma market & develop your market share in the region. Network with the key stakeholders and major players within the highly specialized pharmaceutical industry from upstream to downstream.

With some free time, walk around the venue to check out what the successful booths are doing to attract visitors. Even more useful: check out what the empty booths are doing. If people aren’t stopping by yours (should you have one), try to observe what your booths have in common. This simple strategy will teach you what pushes customers away and how you can avoid those same mistakes.

Exhibition stands are a fantastic way to get noticed and promote your healthcare or pharmaceutical business to a captive and targeted audience. While every trade show is a bit different depending on the industry, topic, and intended audience, all pharmaceutical trade shows have a few things in common. Here are some of the main things you can expect at a pharma trade show:

1. Listen to a diverse set of successful and engaging speakers.

2. Network with like-minded individuals, industry decision-makers, and senior leaders.

3. Access news about new drug development.

4. Learn about new pharmaceutical products and methods.

5. Participate in training modules and simulations.

 

While the expectations of a pharma trade show are clear, potential attendees may wonder: what’s in it for me? If the above list didn’t strike your fancy, this one certainly will.

Here are the top 5 reasons to attend a pharmaceutical trade show in 2022:

1. Forge new business relationships.

2. Receive industry education to expand your knowledge and solve big problems.

3. Present your ideas and contributions to an audience.

4. Perform some competitor analysis.

5. Have access to highly targeted leads and raise brand awareness.

 

Everyone knows that networking is key. What better way to network than at a sprawling, diverse venue full of industry professionals, decision-makers, and experts? Trade shows present an amazing opportunity to forge alliances both on the business side and technological side. These new relationships can help you break into otherwise impenetrable vertical markets or form vital partnerships that will skyrocket your growth.

Just because networking is fun and beneficial for business doesn’t mean you should skimp out on education. Learning opportunities are a huge and often overlooked component of trade shows that help keeps you up-to-date on the latest developments and technology in the pharma industry.

Knowledge of new developments enables you to enhance your business plan and financial trajectory.

Awareness of novel products and strategies helps you stay competitive. Learn about concepts beyond your sector to become a more versatile communicator Attending talks by prospective partners is an excellent talking point for networking.

Gain actionable insights to improve your product and your business and don’t forget to take notes!

In 2020, attending Exhibitions as become increasingly beneficial for any business or pharmaceutical professional. With trade shows constantly getting larger and more robust, it may seem a bit intimidating to attend one. With some preparation, however, you can master the art of the trade show and make the best out of what the Pharmaceutical Industry has to offer!

Pharmaceutical Exhibitions are a place for thousands of people from the business to share their experiences related to products, customers, business, and sales. This pharmaceutical exhibition brings together people from across India to one destination. It is one of the biggest B2B trade shows that involve people from the Pharmaceutical industry to participate and share innovations related to advanced technologies in the healthcare sector.

It showcases pharma products, machinery, and technological innovation to buyers from all over India, which is a major market for this sector. This event will surely give you a huge platform to establish and enhance your business by meeting active suppliers from across looking for collaboration with the Indian Pharma and Healthcare market. Meeting new investors and fellow businessmen from the same fraternity would definitely be a win-win situation for both parties. If you are from the Pharmaceutical and Healthcare industry and want to explore the involvement of business, come and be a part of this mega pharma trade fair.

The Indian market is growing at 15% annually, which is twice the world market growth rate. The generic market and new drugs are finding new avenues and therefore, India provides excellent opportunities for pharmaceutical machinery, Pharma manufacturing companies and they explore value from the comprehensive Pharma Machinery and Pharma product industry event like Pharmac South Expo.

Pharmaceutical event technology has become majorly important since the massive shift towards virtual and hybrid shows. Here, we do a deep dive into this trend and show the opportunities brought through a new physical/live-centered marketing model.

Embracing these alternatives is the way ahead for pharma and life sciences professionals to serve their communities, grow their businesses, and build their brands. Pharmaceutical event technology allows pharma and life sciences companies to showcase their products and services, share key findings from clinical trials, discuss best practices and find quick solutions for long-distance patients.

Pharma events help organizers engage with attendees by sending information such as event schedules, speaker bios, and promotional content through live interaction. Attendees can also use them to participate in polls, surveys and to interact with each other during breaks and networking sessions.